What is Search Engine Optimization (SEO) in real and what are the main aspects in it.
PPC (pay-per-click) and Search Engine Optimization (SEO), both have the same purpose, to rank your site in top 10 of the search engine whether it’s Google, Bing or any other. SEO and marketing are two different things, yet they are very similar. SEO has evolved so much over the past decade and still is with Google introducing new updates now and then. The main question remains unanswered that what is Search Engine Optimization? What are the most important aspects of it? How can one achieve perfection in it?
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| What is Search Engine Optimization (SEO)? |
Some SEO service providers are scam artists. Whereas, some SEO agencies have reached new heights by adhering to Google guidelines. Newcomers are given this impression that back-linking in SEO is all that ranks a website.
Search Engine Optimization – What it is anyway?
SEO is a field of specialized techniques and strategies which help in ranking a website to top ranking in search engine. It can also be the most profitable thing as you don’t have to invest (such as in PPC) and drive leads to your site.
A vast number of companies tend to adopt an unethical way to achieve fast results – Black Hat SEO. It must be kept in mind that this form of SEO is strictly against the policies of the search engine. This technique might fool search engine for some time and drive traffic to your site, but such sites are vulnerable to algorithm changes in search engines and gets banned for good. One should spend the most time in learning the fundamentals of SEO as it is a vast field. White Hat and Black Hat are two opposite views in achieving search engine ranking.
In a nutshell, SEO means back-linking which in turn boosts your website ranking and gets you on top in search engine, increasing your ROI.
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| Search Engine Optimization Agency London |
What are SEO tools?
SEO got a lot easier with the introduction of SEO tools in the market such as Senuke, GSN, etc. These software’s do the linking for you. But this does not mean that you start spamming links. The search engine would notice that, and you may get banned if you are not careful.
SEO requires research. Before you jump into it, conduct proper research. Search keywords, competition, keyword difficulty level, etc. If you lack searching skills, you might end up on top of the search engine but without any leads or traffic.
Algorithm updates are now more focused on quality content and mobile-friendly sites. If your site is mobile friendly with quality content for the user and no spammy links, then you are most likely to get ranked. Don’t try deceiving user by redirecting them to information that they were not looking for.
SEO is a vast field, and all the aspects would be covered timely in this blog. If conducted properly, SEO results are impressive such as this SEO services company in the UK is sitting on top. Just follow the rules, and you would need not to worry about anything.
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