basic understanding of what is search engine optimization and how you can use it to rank your site/business and improve your online visibility.
Making a beautiful and attractive, eye-catching website is the ultimate goal of every designer. One should make sure that the site needs to be good for the visitors to spend time on it and also for the search engines to know about the relevancy of the site. Search engine optimization is the best way to drive free targeted traffic to your site as it helps in ranking a site on top in Google. A well-designed website will result in a good ranking along with more traffic which will eventually lead to more sales and revenue. SEO may cost you dollars if you are not skilled in it, but the ROI will over-weigh the investment.
The focus of this article will be to give you a basic understanding of what is search engine optimization and how you can use it to rank your site/business and improve your online visibility.
Design – What are the major mistakes in it?
Note this that search engines are bots and they are not able to read images or videos, they only read the text. Common mistakes we often make from a search engine perspective:
• Creating a Flash site altogether
• No Alt tags in images
• Lacking meta tags (title and description as keyword tag are no more relevant)
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| Search Engine Optimization - Website Design |
Flash may intrigue a user, but the search engine will not be able to anticipate what is the website about. Even if you stuff keywords in it, still it would be invisible for the search engines. You need to put some text relevant to the site so that the search engines can build relevance of your site and you can get a ranking.
Images are also invisible to the search engines. Here is where Alt tags come into play. They give search engines an idea off what the visitor will see.
The title tag also plays a vital role as it helps to tell the search engines what the page is about.
Where to start from?
What is the importance of search engine optimization? This is important because it will rank your website for your targeted keyword and the search engines will start displaying your site to searchers against that particular keyword. It will generate leads to your site which in turn will lead to sales or downloads (depending on your business or service). This is why companies tend to hire SEO services in London to do this task for them.
Search engine optimization starts along with website construction, but if you left it out, it is not too late. You can always make the necessary changes later to optimize your site as per the search engines preferences. Search engine optimization is divided into two parts mainly:
• On-page optimization
• Off-page optimization
Onsite or on-page optimization primarily consists of two things:
• Keywords research – phrases you will use to rank your site
• Implementing the keywords into you site where it would have the most impact.
Keyword research is the most important part if you ask any expert as it can be the difference between you getting ranked or not. If one does proper keyword research, it can help to drive targeted traffic to your site. Keywords are the phrases that we type in search engines search bar. You need to choose a keyword that is the most relevant, highly searched and has less competition. Some select keywords with high searches, but also high difficulty level and it takes them ages to rank their site. You can use tools like SEMRUSH, MOZ, etc. to analyze keywords.
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| Search Engine Optimizatio - Keyword Research |
Then comes the question of how to use the keywords and where to place them? There is a whole list of the possible places where you should try to put your keyword or a combination of it.
• URL
• Title
• Meta description
• Header tags
• In first paragraph (body)
• Image Alt tags
• Tags
They should be used in such a way that they look natural and the search engines do not suspect your site of any unethical practice.
Let’s stop here. There are many more factors that will be covered over time in this blog. Using these strategies with proper design will improve your search engine ranking.
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